![]() The new FPG POV mobile app provides our respondents the option for a truly holistic marketing research experience, encouraging engagement.” Livers adds, “The FPG POV app is a continuation of FPG’s goal to introduce innovative processes that meet the need for quicker insights while preserving our fundamental commitment to provide authentic panel and deliverables our clients can trust.” ![]() Consumers are adopting new technologies at lightning speed, and we are challenged with keeping up with the way they wish to be engaged. The app benefits clients by providing more engaged respondents who are notified via mobile by push notifications, speeding recruiting operations, and boosting show rates.įPG CEO, Laura Livers, comments, “Technology has dramatically changed the way research is conducted by opening up greater options to reach people in the moment. The FPG POV app has been enthusiastically received by FPG’s panel members, and the Company expects a high adoption rate across its national network. Respondents indicated a strong desire for a mobile-friendly method that would speed delivery of studies as they become available. To gain the best possible outcomes, FPG conducted research-on-research with its panel members to gather input on how they prefer to participate. Recent industry feedback indicates an essential need for researchers to consider the respondent experience.
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